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INSTITUTE OF TRADE ASSOCIATION MANAGEMENT

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Concept:

Associations TV: This is a Foremost television program focused on the association industry, an engaging way to inform, entertain, and empower both association professionals and the general public; anchored by us Institute of Trade Association Management Ltd/GTE.  This program aims to explore the significance, challenges, and innovations within the association industry while highlighting how these organizations impact individuals, communities, and various sectors.

The Title of the TV Programmes is: ASSOCIATION INDUSTRY AND YOU

Advancing the place of Association Industry towards Good Governance, Inclusive Economic Growth, Shared Prosperity and Sustainability.

Target Audience:

  • Association professionals (executives, staff, board members)
  • Business leaders and entrepreneurs
  • Non-profit organizations
  • General public interested in community engagement and advocacy
  • Students considering careers in associations or non-profits

Demography:

  • The Growing Population of diverse profession across sectors and industry
  • The Ageing Population of diverse profession across sectors and industry
  • Age 25 – 40
  • Age 41 - 65

 Episode Format:

1. Duration: 30-60 minutes per episode

2. Segments:

  • Spotlight Interviews: Feature key figures in the association industry, including executives, advocates, and members.
  • Case Studies: Highlight successful associations and their impact on their respective fields or communities.
  • Trends and Innovations: Discuss the latest trends, technologies, and best practices shaping the association landscape.
  • Panel Discussions: Bring together experts to discuss current challenges in association management, membership engagement, and advocacy efforts.
  • Member Stories: Share personal stories from members on how their association has made a difference in their lives or careers.
  • Tips and Resources: Provide practical advice for association professionals on topics like member retention, fundraising, and event planning.

 Potential Episode Topics:

1. The Evolution of Associations How have associations changed over the decades?

2. Membership Matters: Exploring effective membership engagement strategies.

3. Advocacy in Action: How associations influence policy and support their industries.

4. The Role of Technology: Innovative tools and platforms transforming association management.

5. Diversity and Inclusion: Best practices for fostering a diverse association membership.

6. Future Leaders: Empowering the next generation of association professionals.

7. The Impact of Events: How conferences and meetings build communities.

8. Sustainability in Associations: Implementing eco-friendly practices and corporate social responsibility.

Production Considerations:

  • Location: Filming in various settings including association headquarters, conferences, or community events to add variety and context.
  • Visuals: Use graphics, data visualizations, and B-roll footage to create a dynamic viewing experience.
  • Ride Along Episodes: Follow the daily life of an association executive or staff member to showcase the challenges and rewards of association work.

Engagement Strategy:

  • Interactive Components: Incorporate live social media Q&As, polls, and viewer questions during episodes.
  • Online Community: Create an online forum or social media group for viewers to connect, share ideas, and continue discussions after episodes air.
  • Webinars and Workshops: Supplement episodes with deeper dives into topics via webinars or workshops for association professionals.

Partnerships:

  • Collaborate with trade associations, governance bodies, and educational institutions to provide resources and expert input.
  • Explore sponsorship opportunities with businesses that offer services relevant to associations (e.g., event organizers, software companies).

Evaluation Metrics:

  • Audience engagement (viewing figures, social media interactions)
  • Feedback from association professionals and audiences
  • Impact stories shared by viewers
  • Partnerships established as a result of the program

Conclusion: “Associations Industry & You” will serve as a valuable resource for those in the association industry and the broader community. By showcasing the vital work of associations, the program aims to inspire innovation, foster collaboration, and strengthen the ties that bind diverse groups within various sectors